It’s not everyday that you see someone bring in $30k
in 8 hours!
Well, it happened to Rachel and I the other day, and I
thought you might like to hear a little bit about it.
The real magic was pulled off by JD Swanson, our
business partner, who put together the offer that brought
in 150 new customers at $197 each.
That’s an important part of the formula right there- it
only took 150 people to hit the “Buy Me A Beer” button
to make thirty thousand dollars in one day.
I used to think of higher-priced products and services
as hard to sell. Well, not anymore
All JD had to do was convince people that they would
get a ridiculous return on their investment, and $197
looked like pocket change.
He did that with a guarantee that simply blew people
out of the water. He said that if you follow his step-by-
step plan, you will be making 6 figures a year within
6 months.
Or your money back.
Period.
Now, anyone can go around guaranteeing whatever
they want. I can guarantee I’m not going to go bald,
but my hairline tells a different story.
To be effective, you have to be able to back up a
guarantee to the satisfaction of your customers.
JD did that over a long period of time, by constantly
offering high quality products and services in the
Warrior Forum, especially the WSO board. He was
essentially basing his guarantee on his reputation.
And he has also accomplished this before- for
example, I got to six figures within 5 months of
working with JD.
I told him his guarantee was too conservative
Another key was the strictly limited nature of the
offer. Only 150 people got in, and even though
the offer closed out in about 8 hours, dozens of
people posted in the thread and sent private
messages to JD asking to get in.
They will surely get a chance to work with him at
a later date, but the urgency created by the
disappearing slots made more people want to
join immediately.
Ultimately, JD sold something that the marketplace
was asking for- personal guidance from a proven
marketer. He gave them what they wanted, and
was handsomely rewarded.
He was also able to offer so many spots because
of the help he will have from Rachel and me over
the course of the training. He has teamed up with
people who have the same standards of quality
as he has, and as such can make bigger promises
and still come through.
Of course Rachel and I are quite pleased to be
part of such an exciting event
Cheers,
Brian
PS- That $30k was made in 8 hours, but earned
thanks to months of effort, both before and after
the offer. Don’t let big numbers keep you back
from taking action on your current project!
Nov 06
This entry was posted on Tuesday, November 6th, 2007 at 10:08 pmand is filed under double trouble marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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